Full Job Description
8+ of public relations experience combining technology and consumer focuses
The Amazon Public Relations team is seeking a driven, detail-oriented, and savvy technology and consumer PR professional for the role of Public Relations Manager, Amazon Dash Cart within the Physical Retail PR team. The person who fills this role will be responsible for owning proactive and reactive PR activities related to the Amazon Dash Cart, a smart shopping cart that makes a quick grocery trip even quicker by allowing you to skip the checkout line.
This role can be located in Seattle, WA; Austin, TX; NYC; LA; or the Washington, D.C. area.
The successful candidate will be a self-starter who can clearly formulate and communicate PR recommendations and plans to both peers and executives, drive collaborative decisions, and deliver results, including driving positive press coverage focused on the Amazon Dash Cart. They will also be comfortable providing counsel and guidance to a wide variety of counterparts crossing a number of disciplines. Additionally, this role will consistently work with a range of media contacts with a focus on technology, consumer, local, and national business publications. The candidate will have extensive media relations experience pitching technology and consumer news stories on a national scale, a track record of driving positive news cycles and in-depth stories in the technology and consumer spaces, a knack for developing and evolving compelling messaging and narratives, and the ability to manage reactive news cycles as needed.
Lead proactive PR announcements, launches, and narratives
Develop and manage relationships with a range of top-tier media contacts, including those with technology, consumer, local, and business focuses
Write and evolve messaging and talking points in a thoughtful and strategic way
Develop strategy and drive execution of high-visibility speaking opportunities and awards
Build and execute PR plans, including communicating plans internally and securing leadership approvals
Drive proactive technology-forward storytelling efforts
Successfully manage complex, fast-moving, and unexpected communications challenges, both proactively and reactively
Willingness to represent Amazon as a spokesperson
Help manage a third-party agency to support PR activities
Excellent written and oral communication skills
Strong background in technology PR for large companies
Extensive experience in managing technology announcements and related activities
Experience in driving proactive customer reference-focused press coverage
Experience in writing, editing, and evolving clear messaging and plans
The ability to understand and work with complex technical concepts
Very strong attention to detail
Experience executing launches, press events, and speaking engagements
Crisis communications and issues management chops
Strong ability to work in an ambiguous environment and quickly identify solutions to problems
The ability to dive deep on subject matters to provide thoughtful and comprehensive recommendations for a variety of complex situations
Track record of developing creative, effective approaches to difficult communications challenges
The ability to concisely and effectively express your point of view
Combination of in-house and agency PR experience with global reach
Understanding of AP Style
A knack for diplomacy and the confidence to engage and build consensus with leaders at all levels
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.